eBay has launched two green initiatives aimed at positioning itself as a conservationist in the eyes of consumers. The online marketplace has unveiled a new green shopping hub that will help consumers find millions of green products, and launched its eBay Green Team Challenge that commits the online giant to save up to a quarter of a million acres of rainforest for consumers who reuse.
Starbucks also has a new marketing effort that will generate funds for rainforest preservation...In collaboration with Conservation International, the coffee house chain is launching a new Starbucks Card made with 80 percent post-industrial recycled materials. Starbucks will donate 5 cents to Conservation International to help save forests each time consumers pay with the “Preservation” Card from March 9 to Dec. 31.
What do you think about these initiatives? Will they make a difference to customers? Will they benefit eBay and Starbucks' brands?
Raz
These initiatives are interesting. When eBay and RecycleBank launched a partnership, eBay was touted as "the ultimate recycler". After all, the basic concept of ebay is recycling what you don't want/reusing.
ReplyDeleteUltimately, what they do to promote awareness of these initiatives and drive customers to the "Green Team" site or to their green shopping hub will determine success. In visiting eBay's home page today, I do not see a reference to green shopping. Makes me a little skeptical - if they aren't giving this home page presence on their main site, how committed are they?