CSR Perspective from several companies

Dr. Massey, Bank of America's Chairman of the Board, has also served on the board of directors for McDonald's, and BP. He presented at The Economist conference on his experience with CSR in these three industries over the past two decades.

His key perspective is that "nothing is more vital to the long-term health of a business than for boards and senior management to confront and engage, as opposed to obfuscate or deny, seemingly adversarial and hostile points of view. It may be that business is its worst enemy when compelled to dismiss these counter-narratives..."

In the speech, he goes on to demonstrate situations in each company where entering into dialogue with opposing viewpoints created progress.

Here is the full article: http://newsroom.bankofamerica.com/index.php?s=63&item=236