Friday, March 12, 2010

What we can learn from the success of Avatar according to the EPA Chief?

"EPA chief Lisa P. Jackson recently suggested that folks wary of greater environmental protection consider the success of eco-themed Avatar, the highest grossing movie ever made. Her point? Government regulations aimed at cleaning up the environment, including caps on greenhouse gas emissions, won’t hurt the economy, but help it."

You can read more about the mix of environment, policy, economics and politics and how the EPA finds itself in the middle of it in this interesting article - http://industry.bnet.com/energy/10003390/epa-chief-avatars-success-proves-theres-money-in-going-green/

Raz

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