Check out the commercial on the SunChips website here:
http://www.sunchips.com/healthier_planet.shtml?s=content_compostable_packaging
GRI: SASB: The Sector Specificity Question
5 years ago
Thursday, March 4, 2010
SunChips Compostable Packaging
I thought this commercial tied into the presentation by Daniel Abramowicz from Crown that we had during class on Monday. SunChips will be introducing a chip bag with packaging that is made completely from plants, so that is completely compostable. The bag is designed to completely break down in just 14 weeks and will be available for sale on Earth Day.
Subscribe to:
Post Comments (Atom)
I agree Nicole. I really like the commercial- I think it is very appealing and may attract new consumers who just want to be green so they will now buy sun chips instead of some other brand.
ReplyDelete