Safeway Join's WalMart's Sustainability Consortium

http://www.environmentalleader.com/2010/03/02/safeway-joins-wms-sustainability-consortium/

WalMart'a Sustainability Consortium, which we have discussed a few times in class is growing. Safeway, another large grocery chain has jumped on board. The Consortium already has numerous big players involved such as Disney, General Mills, and HP and it's really great to see it growing. If many more large companies get involved, I think we can really see a big change in the way businesses and consumers become conscious of the environment and the effect they have on it.

What major businesses do you think should get involved that aren't already? How many more companies need to be involved for this to be a standard that all businesses need to meet in order to cater to the economic, environmental, and social needs of our country/world today?