Food for thought for next class: BP Tops Greenpeace In Green Brands Survey

This is the results of a survey of 1,000 UK marketing pros. It's from 2008 - but still very interesting and of course relevant to our next class on green marketing, which will include a talk of a guest speaker on green brands.

Here's the list of the top green brands according to the UK survey:

Top ten green brands:
1. M&S

2. The Body Shop

3. Innocent

4. Co-OP

5. ECover

6. Honda

7. Waitrose

8. Tesco

9. BP

10. Greenpeace

You can read more about it at http://www.environmentalleader.com/2008/03/26/bp-tops-greenpeace-in-green-brands-survey/

Raz