Two items of interest

1.) http://clintonfoundation.org/earthday/quiz.php

Kind of a fun 10 question quiz about climate change - I learned some surprising facts! At the end, you can choose to have a solar power flashlight donated to Haitians.

2.) From colloquy.com

Otarian restaurant chain offers Carbon Karma Credits

According to an article in The Independent, beginning on April 19, Otarian will offer eaters Carbon Karma Credits, a loyalty card to reward frequent customers for helping Otarian save the planet.

Owners Pankaj and Radhika Oswal, an Indian-Australian billionaire couple, promises that "everything we serve is grown, gathered, sourced and prepared to make the least CO2 possible."

Otarian has two locations opening in New York City, the first on April 17, with two planned to open in London this June, reported Brand Republic.

What do you think? Will this encourage customer loyalty? Does this have a hint of green-washing? It sounds the restaurant is trying to create a competitive advantage by marketing themselves as eco-friendly, but I would like to see the proof.